Flexible business support

Virtual Assistance

Flexible business support, tailored to you.

Running a business can mean wearing many hats, but you don't have to do everything yourself. Balenst provides flexible, reliable support designed around you and your business, whether you need occasional help, support with a particular project or an experienced pair of hands working alongside you on an ongoing basis. Working with a Virtual Assistant gives you access to professional support without the costs and commitments associated with employing staff. There's no employee tax, paid annual leave, pension contributions, sick pay, or equipment expenses to cover. You only pay for the support you need, when you need it, giving you greater flexibility, cost efficiency, and more time to focus on growing your business.

Meet the Team

Caroline, Balenst team member

Caroline

With over 30 years of office and executive support experience across a wide range of industries, including project management, purchasing and financial services, I bring a calm, structured and practical approach to everything I do.

I'm highly organised, a natural fixer and someone people instinctively turn to when they need support. I love helping people make sense of the overwhelm, solve problems and create space to focus on what really matters. Bringing clarity and simplicity into busy lives is what motivates me every day.

Over the years, I've built a reputation for being dependable, intuitive and deeply committed to the people I work with. That experience and understanding led me to create Balenst, a service that reflects how I naturally support others and the standards I believe in.

Outside of work, family time is incredibly precious to me. We love skiing, long dog walks, visits to the local pub and travelling whenever we can. Sussex born and bred, I moved to the Midlands in 2007 to be with Mark, and Rutland is very much home, giving me a real sense of belonging.

Dee, Balenst team member

Dee

I've spent over 18 years working across corporate, startup, and small business environments, specialising in operations, process improvement, reporting, and business support. After years in fast paced corporate roles, I realised how important work life balance really is, which is what led me to doing what I do now.

I love helping business owners get organised, save time, improve efficiencies, and take some of the pressure off so they can focus on growing their business (and actually enjoying life outside of it too).

When I'm not working, you'll usually find me spending time with my rescue greyhound Missy and my partner, or rewatching something from Star Wars, Marvel, or Lord of the Rings for the hundredth time. I like to think of it as commitment to the fandom rather than an obsession.

Selina, Balenst team member

Selina

I grew up between New Zealand and Bahrain before returning to the UK to pursue motorsport. From there, life shifted into raising a family alongside studying garden and landscape design.

I'm now part of the Balenst team, bringing together strong organisational skills with a creative approach shaped by years of managing both projects and a busy home life.

At home, I'm a mum to three growing daughters and three dogs, with my husband Dom, an engineer, bringing a welcome sense of order to our otherwise slightly chaotic world.

Outside of work, you'll usually find me following Formula 1 and anything car-related, a love I now share with my youngest daughter. When things need to slow down, I head for calm, coastal places, especially the beaches of Bude in Cornwall, which feel like a home from home and a little reminder of New Zealand.

Who we support

Entrepreneur reviewing business data on a tablet

Entrepreneurs

We support busy entrepreneurs by taking care of the tasks that get in the way, so you can focus on your latest venture and the work that matters most.

Small business owner at her desk

Small business owners

Ever feel you need more hours in the day? Balenst can be your virtual support team, giving you the time and headspace to focus on growing your business.

Parent working at a desk while child draws alongside them

Busy parents

Do you wish your home life would run more smoothly? We can provide help where it's needed most – from managing diaries to organising events and everything in between.

Caroline Walker at her desk, smiling at the camera

Why work with Balenst?

Working with Balenst means having a trusted, experienced team in your corner. We genuinely enjoy helping people and take great satisfaction in contributing to your bigger picture.

By taking the time-consuming, non-profitable tasks off your plate, we help you build a more focused and rewarding business – while also giving you back time to enjoy life.

If any of the following sounds familiar, let's talk:

  • Not enough hours in the day
  • Overworked and not getting anywhere
  • A never-ending to-do list
  • Overwhelmed by the volume of non-profitable work
  • Not spending quality time with friends and family
  • You need assistance, but don't want the headache or cost of recruiting

How we can help

The list below gives a flavour of how we can help, it is by no means exhaustive. If you have something specific in mind, please get in touch and we can talk through how Balenst can support you.

Organised desk with files and laptop

Back Office Support

Practical, reliable support with the day-to-day administrative tasks that keep your business running smoothly.

  • Email and diary management
  • Holding and monitoring emails
  • CPD monitoring
  • Booking events
  • Present buying
  • Arranging staff training
  • Mail outs
  • Online filing
  • Invoicing
  • Registering for events
  • Sanction searches
  • Front-of-house representation
  • Appointment booking
Professional woman managing office operations on a computer

Virtual Office Management

Practical, day-to-day operational support for businesses that need someone to help coordinate administration, systems, people, processes and office activity, without employing a full-time office manager.

  • New business pipeline support
  • Internal processes
  • Team monitoring
  • Training scheduling
  • Record keeping
Business people collaborating on a project in a modern office

Executive & Operational Support

Professional support for business owners and senior people who need help organising workloads, coordinating projects, managing business activity and keeping operations moving.

  • Workload organisation and prioritisation
  • Project coordination
  • Business activity management
  • Operational oversight and reporting
  • Supplier and stakeholder liaison
Business coaching session with whiteboard planning

Business Improvement & Support

Practical support to help clients organise, develop and improve how their business operates.

  • Business organisation and structure
  • Process improvement
  • Goal setting and accountability
  • Business development support
Content creator working with smartphone and laptop

Content & Social Media Support

Where appropriate, Balenst can provide social media updates and associated content support to help keep your business visible and consistent online.

  • Social media updates and scheduling
  • Content drafting and proofreading
  • Newsletter and mail-out support
Brainstorm sticky notes on whiteboard planning ideas

One-off Tasks & Projects

Whether you need help with a specific project, temporary cover during a busy period, or support with a task that's fallen to the bottom of your to-do list, Balenst can provide dedicated assistance when you need it most.

  • One-off project support
  • Temporary cover during busy periods
  • Ad hoc task completion
  • Research and information gathering
  • Deadline-driven task management
  • Overflow support when your team is stretched

What We Use

The Balenst team has experience working with a wide range of commonly used business systems, software and online platforms. Here are some of the tools we work with regularly.

Microsoft

Microsoft 365
Excel
Word
PowerPoint
Outlook
OneDrive
SharePoint

Business & Finance

Xero
QuickBooks
Zoho
Shopify
Square
ServiceM8

Organisation & Productivity

Canva
Airtable
Notion
Trello
Slack
LastPass

Sales & Marketplaces

etsyEtsy
amazonAmazon
eBayeBay

Online & Social Platforms

LinkedIn
Facebook
Instagram
X
TikTok
YouTube

Can't see your software? Not a problem, we are always learning.

Get in touch

We'd love to hear from you. Email us to arrange a free 30-minute consultation.

caroline@balenst.co.uk

Ready to find out more?

Arrange a free 30-minute consultation or explore how Balenst can support you.

Nigel Bromwich

"Caroline worked as my Operations Manager for nearly 10 years, and due to her diligence the management of the business was alarmingly efficient. She was responsible for running the office and was the glue that ensured everything ran smoothly. She is one of the most organised people I have ever come across."

Nigel Bromwich, Former Director of Bromwich Financial Planning

Mark Smith

"I worked with Caroline for two years as part of Truinvest which acquired a business she worked for. Caroline immediately brought her efficiency and organisation to the fore and helped us quickly understand the operations of the business. We were also able to use Caroline's skills in the wider group introducing some of her processes and systems to help manage a larger business."

Mark Smith, Director of Truinvest

Sarah Challenor

"Caroline is an organised individual whose time management is second to none. Well trusted and efficient at what she does. I have done and will continue to recommend her services to my clients."

Sarah Challenor, Director of Adviser Outsourcing

Graham Toney

"Caroline is warm, friendly and a pleasure to work with. I've worked with several VAs before finding Caroline. Her commitment and diligence are outstanding. Thank you for being a great ambassador for our business."

Graham Toney, Director of Property Box Media Ltd

Louise Wallis

"Caroline is excellent to work with, always ensuring meetings are run well and providing a full follow up with a list of actions! She would always be on the end of the phone to answer any queries that might crop up. I wouldn't hesitate to recommend her professional services if you are considering them."

Louise Wallis, Head of Client Services of Moneyinfo Limited

Nicola Hickinbotham

"Caroline is a very reliable business lady, consistent and very loyal to her clients. Their work is her work to which she takes very seriously. I highly value her commitment and excellent work ethic, she's a real pleasure to work with. I would be very proud and happy to recommend Caroline."

Nicola Hickinbotham, Director of Clementine Business Coaching

Prue Butterworth

"I highly recommend Caroline, as she freed up a lot of my time, so that I could effectively navigate a very tumultuous time. As well as being a very competent and knowledgeable VA, she is a lovely person to talk to and have as a sounding board for all manner of things."

Prue Butterworth, Director of Cambridge Go-To-Market

Chris Strickland

"Caroline Walker from Balenst provided an excellent VA service for us at Core Creatives. Her work was highly valued — always punctual, proactive, and delivered to a high standard. We truly appreciated her professionalism and efficiency. Highly recommended!"

Chris Strickland, Director of Core Creatives

David Tourle

"From the start, Caroline has been open, honest and flexible, and hugely supportive. With Caroline's support, growing the business has become easier and my personal stress levels have dropped – not sure I could ask for more!"

David Tourle, Founder and Director of Chime Global Benefits

The Directors

"We are incredibly impressed with Balenst and the exceptional support they provide in organising Think Posture's operational activities. Their attention to detail, efficiency, and proactive approach have significantly streamlined our processes, allowing us to focus on our core business objectives. Caroline consistently goes above and beyond, ensuring that every task is completed accurately and on time, either by herself or using her associate team. Their ability to anticipate our needs and offer innovative solutions has been invaluable. Think Posture would highly recommend Balenst to any organisation seeking a reliable and dedicated Virtual Assistant."

The Directors, of Think Posture (UK) Ltd

Nicola Coates

"With a busy business and a young family, I needed someone who could genuinely lighten the load — professionally and personally. Caroline came highly recommended, and from day one, she brought a level of calm, clarity, and organisation I didn't realise I was missing. Her background in financial planning meant she hit the ground running, and I now fully trust her to keep my tasks on track, meetings scheduled, and key dates covered. I can finally breathe knowing she's got it handled. If you're considering working with her — don't hesitate."

Nicola Coates, Founder/Director of 56Wealth Management Ltd

The Posture Store

"Balenst has become a valuable extension of our team at The Posture Store. Their support with web order processing, customer administration, and general business tasks has improved efficiency across the business and freed up valuable time for our internal team. They are professional, responsive, and consistently deliver a high standard of work. We would confidently recommend Balenst to any business looking for dependable virtual assistant support."

The Posture Store, of The Posture Store

Golf Club Management Consultancy

"Working with Dee at Balenst has made a real difference to me and my business. She quickly understood GCMC, how I work and where I needed support, then simply got on with making things happen. From creating professional content and marketing materials to researching opportunities, organising projects and helping me prepare for important meetings and applications, Dee has been proactive, reliable and incredibly thorough. She has a brilliant ability to take a rough idea, improve it and turn it into something clear, polished and ready to use. What I value most is that Dee does not just complete tasks. She thinks ahead, spots what is missing and finds practical solutions. Having her support has saved me a huge amount of time and helped me present both myself and GCMC far more professionally. I would happily recommend Balenst to any business owner who needs someone dependable, organised and genuinely invested in helping their business move forward."

Golf Club Management Consultancy, of GCMC

Gemma Parsons

"As someone balancing a demanding career in policing whilst developing what I believe is the UK's first co-living HMO concept designed exclusively for key workers, my workload was becoming overwhelming. Having Balenst's support during such a crucial stage of the business was invaluable. Caroline and Dee quickly got up to speed with the project and provided practical back-office support, from researching suppliers and sourcing specialist contractors to reaching out to potential partners, organisations and future tenants. They also helped prepare communications, event planning materials and follow-up correspondence, allowing me to stay focused on the strategic aspects of the business. What impressed me most was their proactive approach. Balenst didn't just complete tasks, they genuinely cared about the success of Black Flamingo Homes and regularly suggested ideas and solutions that I simply wouldn't have had time to consider myself. Their support helped take a significant amount of pressure off my shoulders during the lead-up to our Liverpool launch, and I wouldn't hesitate to recommend Balenst to any business owner who needs reliable, professional and flexible support."

Gemma Parsons, Director of Black Flamingo Homes Ltd